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The Big Idea

From idea to outline. For a story readers will love.

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Time
30 lessons
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Price
$
599
£
499
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Suitable for
Writers at all stages, including complete beginners
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Ideal for
Writers ready to find their best story idea

For a story worth writing

From the idea only you can write to a story readers can’t put down.

Most writers don’t struggle with writing.

They struggle with knowing what to write.

Coming up with the idea for a book can be a head-scratching challenge. How do you know whether it has legs? Whether the stakes are high enough? Whether it holds up to the brutal test of “Would anyone actually read this?”

The Big Idea answers that.

It walks you, step by step, through the storytelling power moves behind the books you love—from The Great Gatsby to The Godfather, from The White Tiger to The Secret History, from Normal People to Life of Pi. You’ll see exactly how famous authors found their ideas, shaped them, tested them, and built them into stories that moved readers everywhere. Then you’ll apply those same techniques to your own idea.

By the end, you’ll have a polished outline with a plot that actually moves.

You’ll find your voice.

You’ll test your ideas.

You’ll put people on the page, not just characters.

You’ll build a story that excites you.

And you’ll leave with the book you were meant to write—a story readers will love.

Build a bestseller

In this course, you’ll uncover the storytelling secrets behind the world’s most beloved and bestselling novels. Drawing on the craft of Donna Tartt, Meg Mason, Aravind Adiga, Brian Moore, F. Scott Fitzgerald, J.R.R. Tolkien, C.S. Lewis, J.M. Barrie, Yann Martel, Patricia Highsmith, Mario Puzo, Colm Tóibín, Stephen King, Ernest Hemingway, Sally Rooney, and more, you’ll see how the masters of fiction build unforgettable characters, structure gripping narrative arcs, and strike the balance between emotional depth and page-turning drive. We’ll take an insider’s look under the bonnet of Pulitzer and Booker Prize-winning novels to consider how to bring the best storytelling techniques to secure your place at the sweet spot where acclaim meets bestseller status.

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Your standout story

Why The Big Idea course is the perfect fit for you

Which are yours?

Find your voice, find the story

With The Big Idea, you’ll discover what your novel is truly about and how to build it with purpose. You’ll learn how strong stories work, why bestsellers grip readers, and how to use those principles in your own outline. You’ll refine your authentic voice, sharpen your instincts, and gain the confidence that comes from knowing your story stands on solid ground.

Most importantly, you’ll unlock the excitement of creating a book that feels fully yours from the very first spark.

Say hello to a new chapter of your writing life

When you sign up for The Big Idea, you get far more than a foundation course. You gain a global and supportive community of like-minded writers, editors, publishing professionals, and cheerleaders.

In fact, we’re the largest online writing community exclusively for novelists.

Here at The Novelry, you’ll find everything (and everyone) you need to write better, and write happy—from workshops, networking opportunities, and annual party get-togethers, to feedback sessions and safe spaces for sharing the ins, outs, ups, and downs of the novelist’s journey.

Write with passion, and readers will feel it on the page

Writing for pleasure is a fine thing. Writing a story that captivates readers needs a little planning. Here’s a secret: bestsellers don’t happen by accident. The story is well considered from the start. In fact, it all begins with a powerful pitch.

In The Big Idea, you’ll learn what makes a story irresistible from the very beginning. You’ll uncover the principles behind the books people can’t put down, and you’ll use them to shape an idea with real momentum and clarity—before you start writing your chapters.

You’ll discover what keeps readers turning pages, what gives a story emotional pull, and how to build those elements into your outline from day one.

This saves you time, strengthens your confidence, and helps you begin your novel with passion and purpose.

You don’t just want to write without ever getting published. You want to write a bestseller.

Not all writing classes are created equal

A great course will go beyond standard textbook guidance. It’ll help you make strong progress, quickly. A great writing course will:

  • Teach the storytelling principles and practical tools you won’t have encountered yet.
  • Be taught by bestselling authors and world-class editors who know how books succeed.
  • Give you a step-by-step path from idea to outline that actually holds together.
  • Welcome you to a global and supportive writing community.
  • Help you understand what makes stories work across the fiction genres.
  • Put you on a firm footing for drafting with confidence and a lifetime of writing to publishing standards.
  • Be taught by bestselling authors and world-class editors who know how books succeed.

With a great writing course, you get the answers you need, the structure you’ve been missing, and the support that helps you stay the course.

On your terms. At your pace.

You’re not looking for any old course. You want actionable tasks to build a book.

Achieve your writing ambitions

From the first spark of an idea to the joy of seeing your story take shape, the road to publishing begins with smart planning. Whatever your writing goals look like for you, The Big Idea will give you the creative advantage to set your novel on the strongest path. It’s the springboard to a page-turner.

Imagine having an award-winning, bestselling author vet your storyline before you start writing.

Your class includes a coaching session with a published, bestselling, or award­-winning author of your choice. All our authors are experts in their genre. They will be able to advise you on how to make sure your story is the strongest it can be for today’s publishing market.

Discover the secrets of storytelling from the all-time bestsellers and modern classics

Generate story ideas and test them through the tasks of the course

Follow and complete the steps to build your outline step by step

Deliver a fully fleshed-out plan for your plot

Schedule a session with an author coach to develop the best version of your storyline

The Big Idea Course

Bring the big moves of storytelling to your storyline for a fiction novel readers will love.

Lessons: 30 (1 hour each)
1 x writer coaching session
Module
1

The Secrets of Storytelling

15
lessons
Module
2

Outlining Your Story

15
lessons

“Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.”

—Johann Wolfgang von Goethe
Our coaching team

Our coaching team

Their books have hit the New York Times and Sunday Times bestseller lists and have been adapted for screen and optioned for major motion pictures.

Tara Conklin

New York Times bestselling author of The House Girl and The Last Romantics, selected by the Today Show Book Club, Barnes & Noble Book Club, Target Book Club, and as a No.1 Indie Next Pick and Amazon Best Book of the Month.

Evie Wyld

The prize-winning literary fiction author of All the Birds, Singing and The Echoes, winner of the Miles Franklin Award, the Stella Prize for Fiction, the John Llewellyn Rhys Prize and the Betty Trask Award.

Andrea Stewart

Sunday Times bestselling author of multiple fantasy series including The Bone Shard Daughter, a finalist for the British Fantasy Awards, praised by Sarah J. Maas.

Dhonielle Clayton

A publishing industry tastemaker with years of experience. Dhonielle Clayton is a New York Times bestselling author, story proliferator, and the board chair of We Need Diverse Books.

Lesley Kara

Sunday Times Top Ten and Amazon No.1 internationally bestselling author of psychological thrillers including The Rumor.

Piers Torday

Bestselling author of multiple middle-grade books for children, including the Guardian Children’s Fiction Prize winner The Dark Wild.

L.R. Lam

Sunday Times and USA Today bestselling and award-winning author of fantasy and science fiction, notably Seven Devils and Dragonfall, a Barnes & Noble monthly pick.

Bea Fitzgerald

Sunday Times bestselling author of YA romantasy and adult thriller, including the RNA Romance Novel of the Year, Girl, Goddess, Queen.

Emylia Hall

Top Ten bestselling author of cozy crime, notably The Shell House Detectives series, and women’s fiction including The Book of Summers, a Richard and Judy Book Club pick.

Urban Waite

The Esquire Best Book of the Year winner, multiple award-nominated author of The Terror of Living, highly praised by Stephen King and published in over 40 countries.

Tasha Suri

Winner of the World Fantasy Award for Best Novel, author of The Jasmine Throne and Empire of Sand, one of TIME magazine’s best fantasy novels of all time.

Colleen Oakley

USA Today bestselling author of 5 novels including The Mostly True Story of Tanner & Louise, translated into 21 languages, and Georgia Author of the Year.

Kate Dylan

Sunday Times bestselling author of fantasy and science fiction novels for both YA and adult, including Mindwalker, one of Kirkus’s best YA books of the year, and Until We Shatter.

Anissa Gray

New York Times acclaimed author of contemporary fiction novels including The Care and Feeding of Ravenously Hungry Girls, a Marie Claire Book Club Pick optioned by Sony Pictures, and a DuPont and Emmy award-winning journalist.

Gina Sorell

New York Times Book Review  Editor’s Choice and acclaimed contemporary fiction author of The Wise Women, a People Magazine Best New Book Pick.

Kate Riordan

Sunday Times bestselling author of contemporary thrillers published by Penguin, including The Heatwave, an Apple Fiction Chart No.1. fiction bestseller and Richard and Judy Book Club pick.

Heather Webb

USA Today bestselling author of historical fiction and Goldsboro RNA Award finalist, translated into 17 languages, notably Meet Me in Monaco and Rodin’s Lover, a Goodreads Top Pick.

Melanie Conklin

Award-winning author of children’s middle-grade fiction, notably Counting Thyme, winner of the International Literacy Association Teacher’s Choice Award and the Nerdy Book Award.

Alice Kuipers

Carnegie medal nominee and winner of the Grand Prix de Viarmes, author of YA, children’s fiction, and memoir, including Life on the Refrigerator Door, a New York Times Book for Teens.

Kate Davies

The Polari Prize-winning author of In at the Deep End and Nuclear Family, The Times book of the year. Kate writes contemporary fiction and children’s fiction.

Sarah Turner

Multiple Sunday Times bestselling author of Up Lit, witty contemporary fiction, and parenting diaries.

Libby Page

Sunday Times bestselling author of Up Lit novels including The Lido (USA: Mornings with Rosemary), winner of the WHSmith Thumping Good Read Award.

Katie Khan

RNA Romance Novel of the Year finalist and author of Hold Back the Stars, praised by Matt Haig, translated into 20 languages and optioned for film by the producers of Stranger Things.

Amanda Reynolds

The number 1 bestselling author of suspense novels including Close To Me, adapted for television by Channel 4.

Mahsuda Snaith

An Observer New Face of Fiction and Costa Book Awards judge, the award-winning author of The Things We Thought We Knew, a World Book Night title, and How to Find Home, a BBC Radio 4 Book at Bedtime.

Ella McLeod

The Branford Boase-nominated author of YA fiction and romantasy, including Guardian Best Books Pick The Map That Led to You.

David Solomons

Winner of Waterstones Children’s Prize and author of acclaimed middle-grade children’s novel My Brother is a Superhero, the British Book Industry Awards Children’s Book of the Year.

Katalina Watt

Royal Society of Literature Awardee, UNESCO Writer in Residence, and Hugo Award finalist with a decade of experience in the book industry.

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Contemporary & Women’s Fiction
Crime & Suspense
Fantasy & Science Fiction
Literary Fiction
Romance
Historical Fiction
Memoir
Children’s & Young Adult Fiction

‘I’m diving into my next novel feeling more prepared than ever before’

‘The Novelry not only gave me the crucial accountability I needed to get going, it also helped me to tackle structure, plot and theme, and realize what kind of writer I am. All of these things gave me a huge boost of renewed confidence, allowing me to dive into my next novel feeling more prepared than I ever have done before. I’m feeling hopeful that maybe, just maybe, I could be on to a winner.’

Ella Dove

Journalist and author of Five Steps to Happy.

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The world's best-loved writing school

More 5* reviews than any other writing course

Write for pleasure at The Novelry and you’ll be rewarded with far more than you ever imagined. But don’t just take our word for it…

‘Targeted the exact issues I needed to work on’

‘I thought I’d try something new, and from taking the class, I got a plot! I got an outline! And I feel ready to write my novel. This class targeted the exact issues I needed to work on. I feel ready to complete this novel!’

Beth Little

‘I’m constantly amazed by how much The Novelry has to offer’

‘The class provided me a lot of lightbulb moments that I gobbled up like candy. I’ve learned a ton from the workshops and live sessions. I’m constantly amazed by how much The Novelry has to offer!’

Rebecca Dodson

‘From the very first lesson I felt at home’

‘When I wrote my first novel, I just started from the beginning and “winged” it, but I needed a map drawn by professionals. Each lesson has a sense of friendship and positivity. From the very first lesson I felt at home.’

John Hearon

‘I now have the tools to create a well-crafted novel’

‘Had I not been referred to The Novelry and gone through the course and many other resources, there’s no way I’d know how to approach the massive revision of my manuscript. I now have the tools to create a well-crafted novel.’

Nicole Ardiel

‘I have gained so much information and confidence’

‘I have gained so much information and confidence. The class has gifted me with an invaluable understanding about how to plot, structure and pace my novel. Thanks to The Novelry, I am confident that my novel will be a cracking success!’

Diana Dunetz

‘I have my writing mojo back!’

‘The class exceeded all my expectations. I always looked forward to the next lesson and was quite sad when it came to an end. It’s truly the most helpful thing I have done for my writing. I have my writing mojo back!’

Ana Rita Gilmore

‘So many “aha” moments’

‘At the suggestion of a writing colleague, I signed up at The Novelry. It gave me clarity and there were so many “aha” moments as I learnt tips, tricks and tools (not rules!). I loved every moment.’

Rae Blair

‘After nearly giving up the dream, I feel like I can absolutely be a novelist’

‘The class did a terrific job of unsticking my writing progress. After nearly giving up the dream, I feel like I can absolutely be a novelist. I have hope for my writing career in a way I haven’t had since my undergraduate days.’

Joie Filippini-Gibbons

‘Made my writing journey less arduous’

‘I have a completed novel I am editing, and as a result of taking this class, I was able to make the story tighter. The Novelry made my writing journey less arduous and gave me insight that will hopefully translate into successful publishing.’

Allie Wetzel

‘The Novelry provides writers the opportunity to fulfill a dream’

‘A complete and thorough package with so many incredible aspects. The Novelry provides writers the opportunity to fulfill a dream. And while they push you, they always let you know everything will be OK. I’ve learned so much about myself. It’s wonderful.’

Chris Thompson

‘Given me confidence and then some!’

‘I’ve never written a novel before and was worried I wouldn’t be able to, but I enjoyed this course so much and am motivated to write. It has given me confidence and then some! I’m so grateful I found this course.’

Corinne Beirne

‘Given me a thorough insight into what makes a good book’

‘This course has given me a thorough insight into what makes a good book. I feel a lot more confident and I feel like I’ve got the tools to write with purpose.’

Lou Abercrombie

‘The Novelry is a magical place for writers’

‘The Novelry is a magical place for writers to gain confidence, feel supported and learn about all aspects of writing and craft. From their excellent courses, supportive workshops, caring mentors and wonderful editors, it’s the best place to be!’

Fraer Stevenson

‘Perfectly paced and seemed to anticipate my every need’

‘Perfectly paced and seemed to anticipate my every need, even down to understanding where I felt confused and in over my head. I feel fully prepared and excited to start my adventure. Thank you, The Novelry, I would not be here without you.’

Jane Birch

‘I love the workshops and being part of the community’

‘Such a positive experience. I love the workshops and being part of the community. I’ve written a solid synopsis and feel more confident about getting my first novel published. Being a member of The Novelry looks good in a query letter!’

Dawn Camp

‘I’m feeling newly energized to start re-drafting this book’

‘I joined The Novelry because I was starting to spiral and knew I could use some help. Thanks to the class, I’ve honed my theme and pinpointed issues I hadn’t noticed before. I’m feeling newly energized to start re-drafting this book.’

Evan Anderson

‘I’m genuinely excited!’

‘The lessons are fantastic and easy to digest. By the time I completed them, I had a clear plot for a story. Thanks to this course, I’m genuinely excited to start writing!’

creative writing lessons review kate

Kate Kiefer

‘Thank you for creating this, a place where anyone and everyone feels at home’

‘I learned how fun it is to be curious and see what happens on the page. This has been huge. Thank you for creating this, a place where anyone and everyone feels at home and in safe hands.’

advanced writing class review ashley

Ashley Redwood

‘Given me knowledge and confidence’

‘Practical and understandable in a way that I haven’t found in other writing books and courses. The class has given me knowledge and confidence in how to build a strong foundation while keeping flexible enough to grow and change with my novel.’

outline a novel review

Katy Bowman

‘Now I have all the tools I need’

‘The Novelry really helped me organize my story. Before, writing an entire novel sounded too overwhelming, but now I have all the tools I need to make my story the best it can be. I can’t wait to write it!’

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Miranda Cameron

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Why The Big Idea Course?

Progress at your own pace

55 lessons. One year to do them all.

Your success, on your terms. Always.

This is a self-paced course; you drive the development of your story. You have immediate access to all lessons. The tempo of the march is yours to decide.

You’ll need 30 minutes for each lesson, and probably some time to capture your thoughts and ideas as you start writing.

We recommend setting aside an hour a day just for you and your writing, and you’ll soon come to love this special pocket of escapism.

But if time is tight and life is getting in the way, never fear. There are 55 lessons in total, and 365 days to do them. That’s around one lesson a week.

Stay a little longer

Life. It happens to the best of us.

A good story will wait

You have 365 days’ access to the course. But don’t worry if you need to stop writing for a while.

You can extend your course with our Rollover Plan for just $59 (USD) or £49 (GBP) a month and stay as long as you wish!

Money-back policy

Our Happy Writing guarantee.

Time to check it’s right for you

We maintain a happy and supportive community for all of our writers. So, we offer a 7-day money-back Happy Writing Guarantee for all our courses, should you change your mind.

Write with the best in the business

Award-winning authors. Publishing editors. Leading literary agents.

Coaches not lecturers

Many online writing programs promote “featured” videos of one or two big-name stars. And you sit, you watch, you learn. Passively.

Here at The Novelry, our online writing courses come with a team of writer all-stars built right in. They’re part of the furniture around our happy writing home. You’ll run into them in the virtual halls of The Novelry, in your personal coaching sessions, and week in, week out at workshops or in your online community.

We’re talking stars whose books have hit the New York Times and Sunday Times bestseller lists, and have been adapted for screen and optioned for major motion pictures.

Writing stars who work with you, not lecture at you.

Learn more

Access to one-on-one coaching from bestselling authors

The brightest lights are at The Novelry.

Coaches not lecturers

Many online writing programs promote ‘featured’ videos of one or two big-name stars. And you sit, you watch, you learn. Passively.  

Here at The Novelry, our online writing classes and courses come with a team of writer all-stars built right in. They’re part of the furniture around our happy writing home. You’ll run into them in the virtual halls of The Novelry, in your personal coaching sessions, and week in, week out at workshops or in your online community.

We’re talking stars whose books have hit the New York Times and Sunday Times bestseller lists, and have been adapted for screen and optioned for major motion pictures.

Writing stars who work with you, not lecture at you.

Learn more

60+ workshops a month

In addition to your course.

Write in good company

Guided, group-based workshops with fellow writers, bestselling authors, and publishing professionals. Offered live online, but also recorded, so you can easily catch up if you miss one.

You’ll get advice and writing prompts, genre-specific challenges, and exercises to help you develop your writing and deepen your craft. And of course, you’ll have a community of like-minded spirits, cheering you on as you reach each milestone on your journey.

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Story First Method™

Understand whether your story has commercial value and is fit to excite publishers and agents.

Page-turners don’t happen by accident

They’re created, carved, and chiseled thanks to unique knowledge of the market and exclusive insight into commercial viability.

Our Story First Method™ ensures the tale you want to tell is likely to excite publishers, agents, and readers. Saving you a whole lot of time and trouble, and allowing you to hit the page to write with confidence.

Our method is a more efficient way of working, and stacks the odds of publishing success in your favor.

Genre expertise

What’s your style?

“Outstanding genre-specific workshops!”

—April Love-Fordham

You may be burning to write a thriller, yearning to capture a romance, or scoping out the near-future world of a science fiction story.

Maybe you’re yet to discover your type. Perhaps you’re between genres right now.

Any which way, this course will help you put your story on steroids. You can choose your author coach based on their expertise, and our genre-specific workshops are in a league of their own.

Video masterclasses

From the likes of Kristin Hannah and Yann Martel.

Catch Up TV for storytellers

(Binge-watch the series.)

Over 350 classes with famous bestselling writers, publishing experts, and leading literary agents for you to explore in your own time.

Find out how your best-loved authors (really) write their books, from Tess Gerritsen, Paula Hawkins, and Val McDermid to Lucy Foley, Katherine Rundell, Samantha Shannon, Steven Erikson, and (so) many more.

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A supportive writing community

Find your people.

Come for the course. Stay for the people.

We’re the largest online writing community exclusively for novelists and memoir writers. This group offers you a safe space to share the ins and outs and ups and downs of the creative life.

It’s ad-free and bound by the terms of confidentiality, allowing you to be yourself as a writer among industry professionals, trusted new friends, and like-minded people.

What’s more, our annual U.S. and U.K. parties and networking events offer the perfect opportunity to mingle and celebrate your work. Cheers to that!

Learn more

More 5-star reviews

Than any other writing course. The Novelry is the world’s top-rated fiction writing school.

We’re the home of happy writing  

When choosing your writing course, always make sure to look for these things:

  • Independent rave reviews from real people giving their names.
  • Writing coaches who are award-winning and bestselling published authors.
  • One-on-one, personalized instruction focused on what you need.
  • A professional path to getting published with links to a range of literary agencies.
  • An inspiring writers’ group with a kind and encouraging ethos.

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A clear path to publishing

Yours if you want it. Fine if you don’t. We will help you reach pro standards.

Your adventure awaits

Storytelling lies at the very heart of the course.

But that can mean a myriad of things to many different people.

Some join us simply to write for the pleasure of the process. Some, for family and friends.

Others wish to tread the commercial path to publishing. Which is why you should know that we’re trusted by the world’s leading literary agents, and our graduates go on to secure major contracts from Big Five publishers in the U.S.A., the U.K., and worldwide.

Learn more

Created by a Booker Prize-listed author

We don’t just talk the talk.

“Louise Dean is a significant voice in fiction”

The Observer

When it comes to writing, and writing success, Founder and Course Director Louise Dean knows a thing or two about a thing or two.

Booker Prize-listed, winner of the Betty Trask Prize and the Le Prince Maurice Prize, finalist for the Costa Coffee 2020 Short Story Award, longlisted for the Dublin International Literary Award, and nominated for the Guardian First Book Prize (among others), Louise has earned plaudits from the Nobel Laureate for Literature, no less. Her books have been praised by The New York Times, the Guardian, the Observer, and The Sunday Times.

Louise shares her (award-winning) wordsmithery secrets in the courses and draws on a lifetime and love of reading fiction and the techniques of the greats.

Meet Louise

Ready for your most ambitious fiction adventure yet?

Next-level storytelling!

The Big Idea

From idea to outcome
$
599
We accept
£
499
  • Membership (1 Year)
  • The Big Idea Course
  • A Coaching Session
  • A Year’s Access

From creating your story then writing a polished draft, to publishing your bestselling book. Our courses support you across the whole journey.

Which course

FAQs

If you’re bursting with questions we haven’t answered here, check out our full FAQs page or feel free to get in touch.

What do I need to take this course?

A notebook, a pen, and a computer with a decent internet connection for use of our online learning platform and coaching sessions.

Our online learning platform is easy to use, even for the less tech-savvy among us. We are supportive and responsive to our writers, available by email and at our online members’ community around the clock, worldwide, so that you can relax and enjoy your writing.

How do I choose my writing coach?

You can browse our writing coaches and find the author you would most like to work with, then book your coaching session from your Library. (Your coaching sessions will appear at just the right time and place as you take the course.)

You may wish to book with an author experienced in the genre you are writing.

Another great way to consider who you want to write with is to take a peek inside the first pages of their published books on Amazon and see whose writing style appeals to you most strongly.

The wonderful thing about The Novelry is that you can work with the writing coach of your choice but also book sessions with any other writing coach whenever you wish. So if things change for your story, say you swap genre, or need more help on specialist technical matters from another coach, we’ve got you covered.

Do you offer a money-back guarantee?

Yes, we are all for Happy Writing. You can review our terms and conditions here. If, for any reason at all, the course is not for you, you can get a full no-questions-asked refund within the first seven days after purchase. Just email us and let us know.

English as a second language? Hearing or vision difficulties?

Our courses are suitable for people with visual or auditory impairment, dyslexia, and for those with English as a second language. We offer an app which translates the course into 99 languages and a speak-aloud option too.

‘Thanks to the expert guidance of The Novelry, my manuscript has received interest from a number of agents and was longlisted for an award this year.’

Talitha McQueen
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