Plan To Write A Bestseller










Walk in the footsteps of Tolkien, CS Lewis and JK Rowling to discover how to plan to write a bestseller. Explore your unique experience and inner world to find the book you're meant to write. For writers of any genre, ready for adventure.

Start your Classic today

'Mind blown. On a daily basis.' Sara Bailey, author.

For writers of any genre, ready for adventure.

A journey into your imagination and experience to prepare you to write your unique children's or adult's classic. Discover the secrets of success of the all time bestsellers with award-winning novelist Louise Dean. Perfect for novelists who are 'world-building' - Historical fiction, YA, Fantasy, Children's, Sci-Fi or writers who want to come up with a powerful idea that excites them.

Ready For Take Off!

With 45 practical and inspiring lessons, checklists, exercises and materials provided along the way, you will leave the course ready for departure with a bag packed for the adventure of a lifetime. You will have your big idea, a writing plan and material for a book that amazes you. 

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Writing for children plan

The Magic. 

'Failure meant a stripping away of the inessential.'

J.K. Rowling.

Discover the ingredients essential to creating the experience of wonderment and adventure and learn how to use them in the right order at the right time as you plan your story step by step. Delve deep into your personal inner world for an authentic work of fiction. The course is guided by author Louise Dean who holds an MA in History from Cambridge University.

How to write a book like Harry Potter

Price Plans

Take the course the way that works best for you. Either pace yourself with a lesson a day and two payment instalments or tuck into the entire course immediately!




45 lessons

Drip-fed daily for 45 days 

Available worldwide online in all currencies.

Sign up




45 lessons

Available immediately worldwide online in all currencies.

Sign up

The Plot Thickens

The essential planning and plotting bootcamp for a book with big ambitions. A must-have for writers writing Children's, YA, Fantasy, Historical, Speculative or Sci-Fi.

How to write a story structure

1. Once Upon A Time

You will learn the great story structure that is the blueprint for the Classic. Get a working model to use to start planning your story immediately. Find out where ideas come from and how to develop them from something small and innocent into something exciting with commercial potential. 

How to write a story process

2. The Process

Draw upon your own  experience to create the main characters of your Classic. Put 'memory' at the service of 'desire' in a combination commonly known as 'imagination'. These inspiring exercises will help you find all you need inside of you. Find a way to write your Classic within a busy working life.

How to write a children's book

3. World Building

What are the things you should include to create an experience of 'wonder' that works a powerful magic? These lessons examine the mechanics of the bestselling works of all time - the Harry Potter series, the Chronicles of Narnia, the Lord of the Rings and more and will guide you what 'set off', where.

Heroes & Villains, Readers & Authors.

How to write a story conflict

4. Heroes & Villains

Drive your plot with conflict. In the 'secondary' worlds of Narnia, Middle-earth, Neverland, Wonderland and more the heroes have common characteristics. The villains exude a charisma. Learn how to pit these apparent opposites against each other for page turning excitement.

Writing a children's book

5. The Reader

Learn how to write for your reader to give them an out-of-this-world,  immersive experience. When you know what they need from you as a writer and why your story could save their inner lives, you will reach more readers with a message that touches their hearts and minds.

How to become an author

6. The Author

Find out how the great authors told their stories, walk in their footsteps and plunder their toolkits. The sources of inspiration and the working methods are revealed. Leave the course with a big idea, new material, a plan and a plot and  a thrilling confidence in the book you're about to write. The book of your life. 

Writers' Reviews

"So enlightening!"

'Life changing, and life enhancing. It's easy to get an idea for a book. What's truly exciting is growing and developing that idea in the company of others, and with such a generous and supportive guide as Louise. A wonderful analysis of what makes a classic, and what makes it so successful. And I've come away with a really interesting and engrossing idea of my own that I can't wait to pursue.' Cate Guthleben.

'If you are serious about writing, this should be compulsory. It takes you back to the roots of why we all started writing in the first place - those books we read as children. Mind blown! On a daily basis. Louise is either a witch or a genius - the jury's out ;) ' Sara Bailey.

'Fast and intense scholarship looking at the roots and big stars of the genre. It's a stand-alone, totally original class in creating a classic fantasy. The lessons are stunning and gorgeous to look at, to read and to listen to. The ideas and revelations are so generous... igniting my own in so many ways.' Ann Hodson.

'This course has been so enlightening! I have a goal, a road-map, the beginnings of characters I love and a magical world I want to explore and adorn. The course gives you a laser focus; a feeling that writing a book like this is actually doable - that writing from a space of humility and wonderment, I have every right to aim high; and a clear sense of direction and next steps.' Rashmi Sirdeshpande.

''There are many online courses out there, but this provides real assistance in getting thoughts organised and sound approaches to getting the Classic structured for success.' Marie Gethins.



 Louise Dean.

Award Winning Author Tutor.

 Louise Dean studied history at Cambridge majoring in 19th Century Novels. Her own novels have been published internationally by Penguin, Simon & Schuster and others. Man Booker longlisted. Winner of The Society of Authors Betty Trask Prize, Winner Le Prince Maurice Prize. Nominated for The Guardian First Book Prize, the Dublin IMPAC Literary Award. An Oprah Book Club choice. 


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